Why we all need to get ‘squidgy’ like Soreen.

Posted on: 12th February 2014

Soreen Original is by far the nation’s favourite malt loaf, made to a top-secret recipe kept under lock and key at SoreenHQ. We are happy to reveal though, the secret is in the ‘squidge.’ Give our loaf a nice big squeeze and you’ll see and feel exactly what we mean. Only Soreen has that soft, sticky, chewy fruitiness, that’s simply bursting with deliciously squidgy energy.


But the squidge isn’t something that we should just reserve for Soreen.


At Soreen the word ‘squidge’  means to us; throwing your arms or hands around someone or something and squeezing. The word ‘squidgy’ is the action of giving someone a squidge. We could all benefit from giving each other a little squidge every day. And whether you call it a squidge, a squeeze, a cuddle, or a hug, getting up close and personal in this very affectionate way can actually do us the world of good.


We want to tell you the key reasons why getting squidgy is excellent therapy for both the mind and the body. To be fair, we’re not just being sloppy and touchy feely here, there are sound biological and physical benefits to be enjoyed from this all embracing lovin’.


Squidging can make us happier by lifting our serotonin levels and elevating our mood, and by instantly boosting our oxytocin levels which heal feelings of loneliness and anger.


Squidging lowers stress and blood pressure, by decreasing the levels of cortisol found in the body and generally being good for our hearts in more ways than one.


Squidging helps us to bond better, by nurturing and building trust and a sense of safety, which consequently leads to more open and honest communication.


Squidging can strengthen the immune system, through the gentle pressure on the sternum and the emotional charge this creates, which in turn stimulates the thymus gland, which regulates and balances the body’s production of white blood cells.


Squidging relaxes our muscles and releases tension in the body, which can also help to soothe any aches and pains by increasing circulation into the soft tissues


Squidging builds self-esteem and confidence by and telling us that we’re loved and special.


So come on everyone, don’t be shy! Squeeze as many squidges into your day as you can and you’ll feel all the better for it. And if dispensing all those hugs leaves you needing a bit of a boost yourself, treat yourself to a burst of deliciously squidgy energy with a slice or two of Soreen Malt Loaf.