Kids Get Footloose for Fruity Five’s New Campaign

Posted on: 21st March 2010

In preparation for Soreen’s new advertising campaign, SoreenHQ travelled to Liverpool to find the forthcoming stars of our new TV ad.

Over the watchful eye of choreographer Miguel Doforo (who’s dance troupe from MD Productions reached the semi-finals of Britain’s Got Talent), over 50 children got their dancing shoes on ready to show us their best moves.
 With competition levels high, the numbers were whittled down into smaller groups as the night went on and since we are now down to the final 6 kids, the competition is hotting up to win a place in the TV advert due to air in April.

Watch this space for all the latest updates, but in the meantime to give you a flavour of what’s to come check out Miguel’s moves at the following links:

If this has inspired you to Chew It. Then Do It. why not send us your videos of your best dance moves to