The Grapevine!


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In the Community

At Soreen we have lots of squidgy energy to go around, so we like to share as much of it as we can with the wider community. The Loveable Loaf, spreading the love!


Great Ormond Street Hospital
For 2016 we were delighted to be supporting Great Ormond Street Hospital Children’s Charity in their Bake It Better campaign. This campaign was held to encourage bakers to hold a bake sale to raise vital funds for the hospital’s most urgent needs. As well as raising £5,000 for the bake sale we had a fantastic time fuelling the runners in the Royal Parks Foundation Half Marathon in London. We handed out over 1600 squidgy lunchbox loaves to the athletes to boost their energy for the 13.1 mile run. Great Ormond Street Hospital charity is a truly fantastic cause and we hope our support will help make a difference to seriously ill children from across the UK.



We love a good get-together at Soreen, and so it only seemed fitting to be this year’s sponsors of the Key 103 Happy Street event!

Raising money for Cash for Kids, Key 103 are on the lookout for the happiest community or street in Manchester, and once they find it, Key 103 will throw them an unforgettable street party on August 21st. Of course we’ll be there stocked up with lots of squidgy treats!


Not only is this a great thing for the local community, the Happy Street event will also be raising money for a fantastic cause. Cash for Kids provides much-needed support for children affected by disability, illness, abuse and poverty. If you’d like to get involved yourself, click here.


Every year, our employees take on the Samworth Challenge to raise money for great causes. This year we’ve raised £2,595 for Arthritis Research UK, along with £1,200 for Ronald McDonald House and £1,000 for Christies. Bring on next year!


Our latest partnership is with the Youth Sport Trust, who we’ve teamed up with to launch Soreen Squidgy Fun, an exciting initiative to encourage families to become more active. Government guidelines recommend children aged 5-11 should spend at least one hour a day being active so we’ve come up with lots of fun, easy and low cost ways to inspire families to get active together. We’re also offering a great prize for schools and doing everything possible to take Squidgy Fun across the nation.

Soreen Squidgy Fun

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