Soreen & professional cycling

Soreen has been the starting point for people’s adventures for over 80 years. Originally launched in 1938 as an affordable yet healthy energy food, it didn’t take long for the nutritional strengths of our products to be noticed by the professional cycling world. Over the years, Soreen has become a nutritional staple for some of the world’s top cyclists.

Why team Canyon-dhb love Soreen

Callum Macleod

“Being dairy intolerant makes finding nutritious and healthy snacks tricky. But Soreen’s Banana Loaf Bar is Vegan, and delicious and still provides tonnes of energy!”

Andy Tennant

“We love real food whilst riding! Soreen tastes like a treat but performs like an energy bar – we never leave our training base without one tucked away in the saddle bag.”

Alex Paton

“Soreen is a great source of natural energy and healthier than most other snacks! It’s our secret weapon”

Tom Stewart

"Hearty and honest, squidgy goodness that’s totally satisfying! You won't beat it as a riding snack.. Provides a solid energy base that lasts for ages!"

Soreen & Canyon-dhb racing

Soreen are proud sponsors of the professional cycling team 'Canyon-dhb'.

The team are huge fans of Soreen and use our products as their cycling fuel to ensure they get the maximum results out of their training and races.

Canyon-dhb powered by Soreen

Canyon-dhb powered by Soreen is a British UCI Continental cycling team founded in November 2016 by sports director Tim Elverson.

Since their debut in 2017, the team have enjoyed consecutive successful seasons with many podiums across the UK and Europe. The team won the overall title in the Tour Series, the UK’s premier circuit racing championship, as well as the Eisberg sprints jersey at the Tour of Britain two years in a row in 2018 and 2019.

Canyon-dhb powered by Soreen have enjoyed many triumphs on the road, while their aggressive style has also won them a growing army of fans.

Canyon-dhb's top 5 races this year!

Tour de Yorkshire

Tour of Britain

Rutland Melton CiCLE Classic

Le Samyn

Tro Bro Léon

What big wins have Canyon-dhb got their sights set on this year?

To be the first team to win the Tour Series three years in a row.
To win more than 1 European pro race.
To win the British national road series as a team for a second year running.
To get a stage podium win at the Tour of Britain.

Meet the Canyon-dhb team

Jérôme Baugnies

Druivenkoers Overijse (2015,2016,2017), Zottegem2018, IWT Oetingen (2016,2018 ), Stagewin tour of fjords 2014

Matthew Bostock

Overall winner National Circuit Series (2019), third National Circuit Championships (2019), second Stockton GP (2019), Two-time U23 European Champion

Ryan Christensen

Third South Coast Classic (2019),New Zealand Cycle Classic points classification winner (2016), fifth overall in Tour of Quanzhou Bay (2018), ninth onstage two of Herald Sun Tour (2018), 10th in New Zealand national road race (2018)

Alex Colman

Belgian champion cyclocross u16 & Belgian champion Time trial u16.

Jacob Hennessy

Tour de Yorkshire mountains classification (2019), Gent Wevelgem U23 champion 2017

Brenton Jones

2x Stage Winner Qinghai Lake, 3x Stage Winner Touror Korea, 2019 Australian Criterium Champion, Paris-Roubaix 2018/19

Callum Christopher Macleod

Irvine CX National: 3rd elite 1st U23. Axel UCI 3 day: 4th stage 4 10th GC. Stage win on stage 6 of the junior European tour of Assen

Alex Paton

Tour of Britain sprints classification champion(2018)

Dan Pearson

First stage 3 UCI 2.2 Tour de la Mirabelle, Sixth overall at Tour of Croatia (2018), 11th overall at Tour of Oman (2018), 11th overall at Abu Dhabi Tour (2016), second in Coppa della Pace–Trofeo F.lli Anelli (2014)

Alex Peters

1st overall Tour of Reservoir 2014, 2nd overall AnPost Ras 2014, 2nd overall Tour de Normandie 2015, 1st stage 4 Tour de Bretagne 2015

Jacob Scott

Winner KOM competition TOB. Winner South Coast Classic. 5th Stage 4 Tour of Besseges – 2016

Robert Scott

2018 U23 National RR Champ, 2019 U23 Gent Wevelgem 4th, 2019 Triptyque de monts Chateux 9th GC

Max Stedman

Mountains classification stage two UCI 2.2 Tour dela Mirabelle (2019), fourth Lancaster GP (2019), fourth overall Tour of the Reservoir (2019), Two-time Tour of Quanzhou Bay champion, 12th overall Tour of Alsace (2018), 14th overall at Tour of Almaty (2017), 20th overall Tour of Britain (2018), runner-up KOM at Tour de Yorkshire (2018)

Tom Stewart

First Lincoln Grand Prix (2019), Tour de Normandie champion 2017

Charlie Tanfield

World champion (team pursuit), Commonwealth champion (individual pursuit), British champion (team pursuit, individual pursuit), British U23 time trial champion

Andy Tennant

World champion (team pursuit), six-time European champion (track), multiple British champion (track), multiple Premier Calendar and Tour Series victories

Rory Townsend

Tour of Britain sprints classification champion (2019), third UCI 1.1 Classic Loire Atlantique (2019), third Rutland-Melton International CiCLE Classic (2019), third UCI 1.1 Heylen Vastgoed Heistse Pijl (2019), first East Cleveland Klondike GP (2019), first Circuit of the Mendips (2019), first Beaumont Trophy (2019), Spring Cup champion (2017), TourSeries sprints champion (2016)

Ollie Wood

First stage one Tour of the Reservoir (2019), Fourth U23 Road World Championships 2017, silver medal in the Commonwealth Games Team Pursuit, Ryedale GP winner