soreen and laura

We're delighted to announce that we've partnered up with Laura Kenny the 4 x Olympic Champion and 7 x World Champion.

Back in the saddle and raring to go; Laura will be sharing her passion for cycling, being a mum, nutrition and lots more!

I would encourage any child to get out there and on a bike. Fresh air is free!

It’s such a healthy lifestyle and I would 100% encourage Albie (my son) to get outdoors and get active, whether that’s running, getting on a bike, playing football, I just want him to be active and get outside.

“Tatton Park is one of my favourite places to ride through, The Soreen Cycle Project Website is great if you pop in your postcode you can find local routes to you.”
The biggest thing I had to change was eating more carbs because I was hungry on the start line. I changed that and performance came back.

Being a pro-cyclist, obviously I have to carefully think about my nutrition, but It’s not as crazy as people think - I don’t eat pasta every night and I can go out for a curry if I want. Everything’s in proportion!
Being able to ride a bike gives you that freedom. So it is something I’d definitely like to see Albie doing.

“The key thing for me is to go out with someone, or to ride home with somebody because you have that motivation of somebody else pushing you along.”

Check out Laura Kenny’s Top Tips for
Autumn and Winter Cycling


Autumn is here, but that doesn’t mean we have to stop cycling, far from it. Follow our simple tips, and soon you’ll discover that cycling in autumn is just as much fun as it is in summer.

First off, let’s talk wardrobe. As we know the great British weather can be unpredictable so being prepared is key. Colder weather means layers, and lots of them. It’s important to have a wind and waterproof jacket too, and don’t be afraid to throw on a snazzy one, visibility is key, so the brighter the better. Check out the video above with Laura Kenny’s top clothing tips, she never forgets a pair of gloves when going on a ride.

Another way to keep up your riding during the colder months is to ride with a friend. So, if you’re cycling to relax in the evening, why not meet a friend and plan a route together? Buddying up always keeps you motivated and let’s not forget two sets of bike lights are brighter than one.

Another thing to check, is our bikes themselves. Get someone in the know to give it a look over or take it to a bike shop, like Halfords. Make sure your tires are pumped to the correct pressure and always check your brakes are working properly before a ride.

Finally, make sure your fuel levels don’t run low. It’s a good idea to eat 2-3 hours before setting out and take portable energy snacks like Malt Loaf Bar along to keep your energy levels up. Laura Kenny’s favourite.

Winter awaits! Crisp, sharp mornings and moody, long nights that are perfect for enjoying on two wheels. So, get out there and make the most of Autumn cycling.